VMware CEO Paul Martiz addressed the faithful at the Moscone Center in San Francisco this week. Of course the sideshow is the conclusion of a largely four-year run for Mr. Martiz with the parading of the new incoming CEO Pat Gelsinger performing the keynote address.
Setting aside the jargon laced presentation the companies new Cloud Ops entry titled as a “New Operating Model for the Cloud Era” has some meat and potatoes coming from the premier virtualization firm.
Before delving into this let me ask you to: raise your hand if you want to levy a fine against the next person who says or writes the word ‘cloud’ anywhere within three words that suggests new, revolutionary, game changing or any other of these hype words.
I don’t know about you and I am getting really tired of idiots attempting to blow smoke up my skirt. Rhetorically, let me ask you a question. When was the first time you set up or used ‘the cloud?’
For me it was in the 1970s. With the help of my telco (AT&T – the nation’s only telco) I provisioned an X.25 line. Analog in nature and delivered about a real 55 kb a second. So for me sure, the cloud is new – 40 years ago. Now let’s presume some of our readers are under the age of 21. The World Wide Web was already there. So from their perspective the cloud on a GUI is as much a part of life as air and gravity.
My rant above is not just me letting off steam (although it certainly helps, thank you). Its purpose is to set up your thinking so you understand that VMware is doing exactly what it needs to do to survive. Is working on lowering the costs of the setup and maintenance of a maturing technology called ‘the cloud’.
If VMware fails to do this EMC Squared (EMC2) will find themselves writing off one of the crown jewels to Microsoft. Microsoft is introducing its third version of Hyper-V. Historically this is a scary time for its competitors. Remember DOS version 3, Windows version 3, Word version 3, Word for Windows version 3, Internet Explorer version 3, yada yada.
As it was so well described in the book: The Innovators Dilemma, technology marches forward as prices move downward and this follows a logical progression until a disruptive technology begins the new cycle. Yes I am simplifying things down to two sentences, and that is the gist of it.
If there is a failure in this forward march, we can look to Pogo for the answer. According to comic strip from approximately 80 years ago: “We have met the enemy, and he is us.”
The cloud is 40 years old. We have been running virtual machines on mainframes for at least as long. Where we will fail is if we don’t intelligently break down our data silos. If I had a choice between a data silo and no data silo I would choose the castle walls, every time.
I am not saying data silos are a good thing. I’m saying unfettered access will lead to mayhem and security breakdowns. This is where analyzing where it appears VMware is going at least conceptually, is a wonderful thing.
I see the makings of data silos being accessed without mayhem. Flexible cloud configuration and management without needing the IT version of World War II’s Marshall Plan. And perhaps most importantly VMware and Microsoft keeping each other from getting too arrogant.